Very interesting marketing positions with Expedia London available

Permanent Position – CRM Graduate-EXPEDIA

Location: London
Start date: Summer 2016
Languages: You must be fluent in English (excellent level of both written and oral to a business level)

To apply: Please visit our website and apply to the following URL: http://expediauniversityjobs.findly.com/career/43046/Crm-Graduate-London

Help support the CRM team to deliver the day to day operational elements of a global marketing email programme across 85+ POS through in-depth analysis and marketing expertise.

This role will work closely with Hotels.com customer marketing team, as well as our external ESP (email service provider), Exact Target to deliver an efficient and robust programme that delivers against the financial forecast and key strategic pillars.

The ideal candidate must have some direct marketing experience/exposure and the appetite to work with a global CRM programme. You will need to have strong technical & analytical skills and be highly numerate particularly using Microsoft Excel.

Responsibilities:

• Responsible for coordinating and optimising global email newsletter deployment and deliverability
• Facilitates deployment & effective reporting of extensive email testing programme
• Actively develop and document use cases and test scenarios
• Support in customer targeting (group building, list generation, control groups etc) through Audience Builder and Exact Target tools
• Monitors and maximises email deliverability and rendering across all major platforms, email Clients & multiple devices
• Measure performance and identify improvements – build and analyze relevant reports, oversee test/control design and execution, evaluate commercial and technical performanceOptimises email reporting, utilising Exact Target, Omniture, Customer Database and Business Objects to facilitate deep and detailed understanding of email programmes and customer behaviour
• Assists with data manipulation for lead generation activity
• Daily monitoring of email program send volumes to verify proper operations and identify potential program issues

Qualifications:

• Bachelor's degree, ideally in Direct Marketing / Business

Work Experience and Education Guidelines:

• Any experience in email marketing and ESPs (ExactTarget, Cheetah Mail, Responsys etc.)
• Strong analytical skills and confidence in utilising data in Excel and other tools
• Demonstrated attention to detail
• Proficient in the use of Microsoft PowerPoint, Excel, and Word

About Expedia, Inc.
Our mission is to revolutionize travel through the power of technology.
Expedia, Inc. is the largest online travel company in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands, such as Expedia, Hotels.com, Expedia Affiliate Network (EAN), Egencia, Hotwire, eLong, trivago, and Venere, to name a few.
We're revolutionizing travel through the power of technology and looking for great talent to join us.
Interested in learning more? Explore your next chapter at lifeatexpedia.com.

 

3-6 Month Internship - Marketing Research & Consumer Insight

Location: London
Start date: Flexible start – either January 2016 or Summer 2016
Languages: You must be fluent in English (excellent level of both written and oral to a business level)

To apply: Please visit our website and apply to the following URL:
http://expediauniversityjobs.findly.com/career/43022/Marketing-Research-Intern-London

According to Science Daily, a full 90 percent of all the data in the world has been generated over the last two years. And we still need more... Data has always been a part of marketing, but it is its selection and interpretation that are key for supporting Marketing functions

This job description outlines the objective and primary responsibilities of the Marketing Research & Consumer Insights Intern at Expedia. You will be responsible for assisting the function in the development and implementation of market research programs and outputs which contextualize Expedia’s market performance across EMEA, to help inform our business.

What will you learn?

To do this, you will need to use existing subscriptions and customized data, develop new tools to collate different data sources, identify new data sources and embed additional insights into current reporting. You will get familiar with resources many organisations use, you will learn how to track brand performance and perceptions, share of traffic and media spend over time and much more… Importantly, you will always be welcomed to share your views and bring a different perspective to how things are currently done.

Who will you report to?
You will report to the Research and Consumer Insights Director and the Senior Media Performance Manager. You will be part of the Expedia’s Brand Marketing Team

What will you have to do?

This is not an exhaustive list but, amongst other things, you will be asked to…

• Mine existing sources for critical business insights and intelligence
• Identify new potential market sources that could complement existing assets
• Co-create monthly country reports monitoring current Expedia market performance across EMEA (Traffic, media spend, brand performance, mobile)
• Provide an outlook of market trends and highlight threat and opportunities areas for Expedia
• Assist with the set up and delivery of marketing research projects cross Expedia brands, competitor and demand. This may also include advertising/communications testing.
• Support the profiling of existing customers and prospects which will assist the development of targeted activities (digital and offline)
• Develop market awareness so that recommendations have a local customized focus
• Co-present insights and learnings to the wider Brand Marketing Team, particularly to the Head of Brand Marketing and Senior Marketing Managers

Who are we looking for?

• Someone who is interested/studying Marketing, Marketing Research, or other related discipline.
• Someone who is highly organized, with an ability to prioritize time-sensitive assignments
• You must have excellent interpersonal skills and follow- up skills and be able to proactively identify issues and solutions
• You must know how to use Microsoft Word, Powerpoint and Excel and be able to work independently and as part of a team

If this sounds interesting we want to hear from you.

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Job opportunity • Expedia - Market Associate in Athens

Position Title: Market Associate
Business Unit: Lodging Partner Services
Department: Global Market Management
Reports To: Area Manager

Position Description
The Market Associate is responsible for maximizing revenues for both Expedia Inc. & key hotel partners in the assigned region. The primary focus of this role is to aid internal management teams and key supply partners in identifying, implementing, and executing strategic initiatives which improve key business metrics, ensure Expedia’s offerings are appropriately positioned to be competitive, and maximize opportunities for distribution and marketing of product offerings within the assigned region.

Market Associates will partner closely with hotel partners in an effort to:

• Increase revenue opportunities
• Resolve content, rate, and availability issues
• Proactively secure additional inventory over high demand and compression periods
• Support efforts to improve market pricing and overall inventory competitiveness
• Secure value-adds and promotional offers
• Assist with the management of inventory blocks and rates to ensure accuracy of data and consistent supply
• Aid in business development with the acquisition of new properties and renewals

This role is internally facing, and also focuses on supporting the Market Management team through business projects and initiative implementation leveraged to improve product competitiveness and support productive revenue generation efforts in the region they support.

Position Responsibilities

• Effectively consult with hotel partners to secure competitive rates and deliver improved metrics; improve product competitiveness through effective price renegotiations
• Evaluate market trends and competitor activity; provide the Market Management team with analysis and recommendations for potential actions and next steps. This includes, but is not limited to: analyzing market competitiveness reporting, prioritizing daily/weekly hotel calls, reporting and tracking progress of programs and initiatives, and analyzing their impact on market performance
• Manage promotional campaigns in market, including pitching promotional opportunities to partners and soliciting deals from hotels
• Work with Market Management team to develop and implement strategies which ensure competitive pricing
• Maintain constant communication with Market Managers to ensure consistency of communications, partner messaging, and implementation and execution of market strategies
• Develop and share best practices with other Market Associates and Market Management teams to help optimize market competitiveness
• Review the quality of rates, inventory, and content on Expedia sites against competitors
• Support Market Management team with the development and delivery of partner communications
• Assist the Market Management team in prospecting new hotels and/or regional chains
• Participate in contract negotiations as needed.
• Support the process of onboarding a new partner upon acquisition of a new property by promoting the full product suite and initiatives
• Educate current partners on the full use of products and tools
• Lead ad hoc projects to improve product competitiveness and support productive revenue generation efforts in the market they support; this could include, but is not limited to: implementation of new systems, work processes and/or technologies, adoption of new initiatives, gathering information regarding Expedia’s competition in a market, etc.
• Demonstrate the energy & drive to be a part of one of the most exciting teams within Expedia Inc.
• Other reasonable duties, as assigned

Supervision To Be Exercised
None
Supervision To Be Received
Direct supervision from Area Manager.

Required Skills & Experience

• Bachelor’s Degree preferred; major in tourism or hospitality a plus
• 0-2 years of related industry experience preferred
• Hotel revenue management / reservation or account management role in another OLTA is strongly preferred
• Experience in consultative sales environment preferred
• Business-oriented professional with high integrity; maintains strictest confidentiality; displays initiative and innovation; exercises sound judgment
• Results-focused and metrics-driven
• Basic knowledge and understanding of revenue management principles and practices
• Strong experience negotiating; experience effectively using a consultative selling approach
• Excellent time management and follow-up skills; ability to be diplomatically persistent in challenging situations
• Working knowledge of revenue and/or account management desirable
• Strong experience using MS Office suite of programs (i.e. Word, Excel, PowerPoint, Outlook, etc).
• Sincere relationship builder; earns the confidence of others; bridges and sustains solid partnerships based on mutual support through a collaborative style
• Excellent diplomatic skills; possesses the ability to establish and maintain positive relationships with both internal and external business partners
• Ability to multi-task effectively; must be able to change gears quickly without skipping a beat
• Presents ideas and directives clearly and persuasively; actively listens when spoken/presented to
• Ability to effectively communicate to various levels and through a variety of communication channels
• Able to work independently as well as be a team player

Critical Competencies

• Relationship Management: Establishes and builds healthy working relationships with partners.
• Solution Alignment: Evaluates rates and availability with an understanding of products, services, and the market for the purpose of obtaining favorable arrangements for Expedia.
• Sales & Negotiation: Effectively works in a defined market or region, identifying prospective partners, and negotiating successfully in a constructive, consultative, and collaborative manner.
• Written & Spoken Communications, Listening, and Influencing: Conveys, receives, and interprets ideas and information, presents information appropriately to a diverse range of audiences, and influences partner decisions.
• Build & Maintain Teams: Encourages, motivates, and guides individuals and teams in learning and improving effectiveness and develops and improves individual, team, and organizational performance.
• Strategy Execution: Develops goals, ideas and initiatives that improve the organization's performance, manage costs, and drive change at all levels.
• Drive for Results: Driving high standards for individual, team, and organizational accomplishment; tenaciously working to meet or exceed challenging goals; deriving satisfaction from goal achievement and continuous improvement.

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