Testimonial *Cruise Ship Management

“I had a dream to work and travel on a cruise ship! Alpine Center made my dream come true!

 

Firstly, I attended their first-class course in Cruise Ship Hotel Operations which was so comprehensive and exciting, delivered by a fantastic course tutor, Mrs Katy Taveira, and secondly Alpine’s dynamic Career & Placement office assisted me with my recruitment on Celebrity Cruises!

 

Now I’m sailing away hoping that many more students would be attracted to follow in my footsteps! I have already been promoted once since I went on board in May and am training to become an International Hostess now.

 

Everything is going fast onboard: time, development, promotions, and seeing the world at the same time!”

Efi Sidiropoulou

 

Some photos of Efi with her classmates and the Course Tutor Katy Taveira

when they visited Celebrity's Equinox cruise ship

 

Efi is second from the right and Katy second from the left

 

Study Hospitality & Cruise Ship Management at Alpine Center... the Swiss way!

Apply now at admissions@swissalpinecenter.com

 

Growth of the Cruise Line Industry

The market talks to each other, influences each other. So progress gets amplified.

The more people who have cruised, the more who will tell others, 

the more who will want to cruise too.

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Worldwide, the cruise industry has an annual passenger compound annual growth rate of 7.38% from 1990 – 2015. Growth strategies to date have been driven by shorter cruises, more local ports, more destinations and new on-board/on-shore activities that match demands of consumers.  The industry is also expanding rapidly internationally and has yet to maximize all its online potential.  “Mega-ship” building is increasing “buzz” about cruising as well as the number of available passenger berths, while further lowering the cost-of-sailing per passenger with economies of scale.   These activities help increase penetration in a core North American market that still has growth potential. Only 52.9% of the target North American market (or 23.1% of the whole U.S. population) has ever taken an ocean cruise.  All the cruise ships in the entire world filled at capacity all year long still only amount to less than ½ of the total number of visitors to Las Vegas

Capitalizing on the capacity growth will be based on sound marketing strategies and brand diversification using a segmentation model of the marketplace,identifying the right pods and then communicating the right value proposition to them.  These and other strategies for industry growth will continue to propel the industry into the future.

Shipbuilding Summary

A total of 7 new ships were added in 2012 with a total passenger capacity of 18,499.  From 2013 to 2014, a net of 8 more new cruise ships will come online adding 24,508 lower births, or 5.8% to passenger capacity.  The ships from 2013 to 2014 will add $2.3 billion in annual revenue to the cruise industry.

2013-2014 New Ships
Cruise Line	Ship Name	Delivery	Lower Berths
Princess	Royal Princess	Spring 2013	3,600
NCL	Norwegian Breakaway	Spring 2013	4,000
AIDA	Unnamed	Spring 2013	2,192
Hapag-Lloyd	Europa 2	Spring 2013	516
Princess	Unnamed	Spring 2014	3,600
NCL	Norwegian Getaway	Spring 2014	4,000
Tui Cruises	Unnamed	Spring 2014	2,500
Royal Caribbean	Unnamed	Fall 2014	4,100
Total			24,508

 source: Cruise Market Watch