Tuesday, January 19, 2016

Testimonial *Elena Sergeeva > Passion for Greece, Passion for Tourism!

Elena Sergeeva

Founder of Passion for Greece  www.passionforgreece.com
Co-Founder of Blog Smart Agency www.blogsmartagency.com


 

From hospitality to entrepreneurship

A degree in hospitality management was something that I dreamed of from the age of 15. I was always fascinated by the idea of working in a hotel environment as it did not seem boring, which I found out later on in my professional career, that there was never a dull moment indeed. 


I have actually graduated from Alpine Centre twice, first as a 20 year old with a great ambition of climbing the career ladder which I set out to accomplish right after completing my Swiss Diploma in Hotel & Tourism Management. What Alpine had taught me back then was that “the sky is the limit” and although I was very shy during my teens, Alpine taught me to have confidence and to believe in myself. For me that was the most valuable life lesson. Second time around as a student came after my 5 year experience in the hospitality industry, having worked in the Sales and Marketing departments of top Greek hotel chains.

I returned to Alpine as a mature student to complete my Masters in International Hospitality and Tourism Leadership on a part time basis. This work and study balance was a great decision as I was mature enough to know exactly what I wanted and how I could apply the newly gained knowledge and experience in order to reach new levels that I had set to achieve. A few years after completing my Master’s degree I was ready to tackle new challenges, the idea of becoming an entrepreneur was very tempting, thus I followed this road and I can say that until today, by far it was the best decision I have ever made.

Friday, January 8, 2016

Dr. Jean Suvatjis and 'The Future of Branding'

Alpine Center, Hospitality and Tourism Management Department of City Unity and City Unity College, are proud to work with Dr. Jean Suvatjis, a remarkable professor and researcher of the international academic community.

Dr. Jean Suvatjis, Academic Dean of International programmes at Alpine Center and Academic Director of Tourism & Hospitality Department at City Unity, stands in a team of eminent professors who shape the evolution and development of Brand Marketing.


The new book entitled «The Future of Branding» was issued by Sage Publications and edited by the professors Rajendra K Srivastava and Greg Metz Thomas. The book brings the latest thinking on brand management with contributions by the leading minds in Branding. It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. With contributions by Jean-Noel Kapferer, Kevin Keller, Don Schultz, Bernd Schmitt, V. Kumar (to name a few), the book is designated to become a classic in branding literature.

Dr. Jean Suvatjis was chosen to present part of his research work and his views on the subject of Branding.

Alpine Center and City Unity College congratulate Dr Suvatjis for his success and are proud to have him in the academic body.

Sunday, December 20, 2015

Sharing the Power of A-Wish!

The Alpine Center, Hospitality and Tourism Management Department of City Unity, welcomes Christmas with a tender and loving action in order to fulfill the wishes of children fighting for their lives.



Our contribution is based on the collection of  'Stars of Wish', that will be then offered to the voluntary and non-profit organization, MAKE A WISH Greece.

Make-A-Wish (Make-A-Wish Greece) fulfills wishes of children suffering from serious and life-threatening diseases and supports their fight with joy, strength and hope. 


A "Star of Wish" collection box has been placed at the Administration Office of the Alpine Center, Hospitality and Tourism Management Department of City Unity and our goal is to collect as many stars as we can and strengthen the organization's outreach programs.

We invite you and your friends to contribute to this effort and participate by offering a Star of Wish available at the symbolic amount of 2 euros. On the one side of the star you can see the Share The Power Of A Wish message and on other side the holder may write their own wish.

Warmest wishes from Alpine Center • City Unity

Tuesday, December 8, 2015

Hospitality at its best offered by Alpine Center students at 2nd Greek Tourism Expo

Hotel Management students of Alpine Center, Hospitality & Tourism Management Department of City Unity, and of City Unity College, participated and supported the 2nd Greek Tourism Expo, hosted at Metropolitan Exhibition Center on 4-6 December 2015.

 

Students excelled at putting into practice the theory of true hospitality at a “real” event,  offering a warm welcome to all visitors in the main entrance of the exhibition center, registering them at the reception desk, hosting them in conference rooms, providing assistance to the exhibitors and their guests, and serving food and beverages to all  hosted buyers who came from all over the world to participate in this exhibition with the slogan “Come to meet the Greeks”!

Our students’ enthusiasm and commitment to be the best in what they do, make us all very proud.  Our  grateful thanks go to them, the faculty and staff who actively participated in the exhibition offering the highest standards of service to exhibitors, visitors and guests!