Seminar E-TOURISM: SITE, SEO, SOCIAL MEDIA

Alpine International Hospitality & Tourism Management Department of City Unity College and Just Online advertising agency, organize the Seminar E-tourism: SITE, SEO and SOCIAL MEDIA, that will take place on 23 February 2013, from 10 am to 2 pm, at the Glyfada campus. Speaker: Arsenis Paschopoulos*, Managing Partner in ‘Just online’ and introducer of the course e-business in City Unity College.

 

 

 

The seminar is mainly addressed to small and middle sized businesses of hospitality and tourist operations that want to create an appropriate online presence and promote it on social media and search engines.

 

During the workshop the following questions, among others, will be answered:

• Which are the important ‘elements’ of a site that lead to sales?
• Which are the most common mistakes made during the construction of a site?
• How will you manage to bring your visitors back to your site?
• What should you take care of in order for your site to rank high in the search engines?
• Which are the differences between advertisements of Google and SEO and which are the pros and cons of each approach?
• What are the benefits that your company will secure from its presence in Social media?
• How will you combine the Social Media with the site, with the aim to increase the visits and the sales?

The participants will have the chance to pose their questions and receive answers.

Register today, limited spaces available (only one person per company).

Contact Ms Anastasia Konstantinidou at 2108983022.

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 *Arsenis Paschopoulos

• Managing Partner in Just On Line, an interactive marketing and communications company
• Author of "Social Media Marketing", 2010, and "Electronic Commerce" 3rd edition 2007, Klidarithmos publications )
• Has worked in the marketing departments of General Chemicals, Shell, Johnson & Johnson, Fiat, Boston University, D. Angelopoulos Group.
• Among the first (1996) to have created and delivered seminars on Electronic Commerce for SMEs.
• Was responsible for 4 years for the promotion and training of SMEs on ecommerce issues in AΣΔΑ (Organization for the development of Western Athens)
• Has 15 years of teaching experience in private colleges in Athens and educational organizations (Organization ofTourism Education and Training, EERA, Career, etc.)
• Graduate of Deree College with a master's at Boston University
• Contributes e-commerce articles in "Marketing Week"