Social Media Marketing Workshop in Greek for Hotels and Tourist Businesses

Attention! New Dates.

Register here http://goo.gl/1LpnDx
More info at 210 9345374 (Ms Karagrigoriou) or 210 6146442, 10am - 6pm, info@seminaria.gr
Or
Admissions Department, City Unity College hospitality@cityu.gr Tel: 210 8983022

Seminar E-TOURISM: SITE, SEO, SOCIAL MEDIA

Alpine Center and Just Online advertising agency held the E-Tourism: Site, SEO, Social Media seminar on Saturday 2 March 2013 from 10.00am to 14.00pm. Speaker of the seminar was Mr. Arsenis Paschopoulos, Managing Partner of ‘Just On Line’ advertising agency and introducer of the e-business course at Alpine Center.

Sybil Hofmann, President of Alpine Center and John Romaios, Alpine student and seminar participant

Arsenis Paschopoulos and Sybil Hofmann

 

The 27 participants were owners, managers and executives of hotels and tourist agencies from all over Greece. It was a great opportunity for them to learn, among others, the important elements of a site that would lead to sales, search engine optimization (SEO) techniques that could rank the site up on the first page of Google and practices that could increase the social media audience.

For further information:

Tel: (+30) 210 8983 022 | Email: a.konstantinidou@cityu.gr

www.facebook.com/alpinecenter
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Participants’ Testimonials:

“I would like to thank you for inviting me to the Saturday workshop. Everything was very well organized and Mr. Paschopoulos was an excellent speaker. I really enjoyed it and I enriched my knowledge in a very useful way”. Eve

“Mr. Paschopoulos was well organized and presented the material in a coherent way. I would like to participate again in another of his seminars”. John

“I would like to thank Alpine Center, City Unity College and Mr. Paschopoulos for the very interesting seminar. It was very enlightening. By the dialogue with the rest of the participants as well as by the given examples, I have acquired different perspectives and have heard many ideas related to the tourist industry at a business level”. Maria  

“I found the seminar very interesting. I had participated in a similar seminar of Mr. Arsenis in the past, which was more detailed as it involved more hours. Nevertheless, I found it very useful to refresh my memory by attending it and get an update on the latest trends. Mr. Arsenis seems to know his subject and can teach it in a pleasant and vivid way with examples. Despite the fact that I will be in Crete from March to October, please inform me in case another workshop is organized!” Polydoros

“My personal thanks for the excellent presentation. I have the pleasure to inform you that I have already tried to apply whatever you told us, other alone and other with the assistance of my graphic-web designer. I wish you a big success to all of your seminars!” Danai  

“A well structured seminar from a remarkable presenter. In less than 4 hours we had a complete picture and focused information on the issue, while we had our questions answered and learned by the questioning of the other participants from the tourist industry”. Anna

Seminar E-TOURISM: SITE, SEO, SOCIAL MEDIA

Alpine International Hospitality & Tourism Management Department of City Unity College and Just Online advertising agency, organize the Seminar E-tourism: SITE, SEO and SOCIAL MEDIA, that will take place on 23 February 2013, from 10 am to 2 pm, at the Glyfada campus. Speaker: Arsenis Paschopoulos*, Managing Partner in ‘Just online’ and introducer of the course e-business in City Unity College.

 

 

 

The seminar is mainly addressed to small and middle sized businesses of hospitality and tourist operations that want to create an appropriate online presence and promote it on social media and search engines.

 

During the workshop the following questions, among others, will be answered:

• Which are the important ‘elements’ of a site that lead to sales?
• Which are the most common mistakes made during the construction of a site?
• How will you manage to bring your visitors back to your site?
• What should you take care of in order for your site to rank high in the search engines?
• Which are the differences between advertisements of Google and SEO and which are the pros and cons of each approach?
• What are the benefits that your company will secure from its presence in Social media?
• How will you combine the Social Media with the site, with the aim to increase the visits and the sales?

The participants will have the chance to pose their questions and receive answers.

Register today, limited spaces available (only one person per company).

Contact Ms Anastasia Konstantinidou at 2108983022.

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 *Arsenis Paschopoulos

• Managing Partner in Just On Line, an interactive marketing and communications company
• Author of "Social Media Marketing", 2010, and "Electronic Commerce" 3rd edition 2007, Klidarithmos publications )
• Has worked in the marketing departments of General Chemicals, Shell, Johnson & Johnson, Fiat, Boston University, D. Angelopoulos Group.
• Among the first (1996) to have created and delivered seminars on Electronic Commerce for SMEs.
• Was responsible for 4 years for the promotion and training of SMEs on ecommerce issues in AΣΔΑ (Organization for the development of Western Athens)
• Has 15 years of teaching experience in private colleges in Athens and educational organizations (Organization ofTourism Education and Training, EERA, Career, etc.)
• Graduate of Deree College with a master's at Boston University
• Contributes e-commerce articles in "Marketing Week"