Success story *Emil Götsch

Emil Götsch

Hospitality and Tourism Management at Alpine Center (2006)

Managing Director/Senior HR Consultant of Götsch Consulting

Emil Götsch was born in 1979 in Switzerland. Raised in India, Egypt, England, Greece, France and Switzerland, he speaks English, German fluently, and very good Greek.
His outstanding résumé in combination with his exceptional personality have been the keys to his professional success. Alpine Center is very proud to present the alumni accomplishments from around the world.

Emil's Career Synopsis:

• Facilitated delivery of business results in partnership with the CEOs   & business heads by designing and implementing HR strategies, Policies & Processes in alignment with the Organisation vision and strategy rather than simply doing a succession of add-ons and revisions.
• Managed the process of change in terms of both organisation thinking and helping employees adapt themselves to the change in business environment and consequently in organisation systems and policies
• Helped the organisation acquire, develop and retain talent by working on foolproofing their recruitment process, effective learning and development strategies and retention and motivation plans

Dissertation:

(HRM) A Critical Evaluation of Motivation and Front-Line Employee Productivity: A Case Study of the Zurich Marriott Hotel in Switzerland.
University of Wales (UWC) Cardiff, United Kingdom
Single Degree Program: Fast Track Academic Program 2007 (3 Years)

Education:

2004 - 2008
Major / Specialisation: International Hospitality & Tourism Management
BA Degree, Bachelor of Arts (Graduated with Honours)

• Valedictorian Class 2007 (Honours)
• Athenaeum InterContinental Outstanding Leadership Award.
• Personal and Professional Excellence in Hotel Management Award.
• Highest Average Integrated Project Group Award.

2004 - 2006
Alpine Center, The Swiss Business School Athens, Greece
Diploma Program: Fast Track Academic Program 2006  (2 Years)
Major / Specialisation: Hospitality and Tourism Management
Hospitality and Tourism Management Diploma (Honours)

• Student Council President (2005-2007)
• Dean’s List for Academic Excellence
• Alpine Center Chief Editor AlpViews (2006-2007)
• 20th Anniversary Edition

Experience:

Götsch Consulting Zurich, Switzerland
Managing Director / Senior Human Resources Consultant

Key features of the job and key achievements

• Support the development of future leaders for the organization via enhanced ability for strategic thinking, providing vision and direction.
• Accelerating change, intellectual honest, integrity motivating and energizing people, teamwork, and partnering, influencing, valuing all people, and developing people.
• Support and facilitate the creation of an organizational culture that values learning, creativity, and continuous improvement.
• Making fundamental changes to performance and behaviour
• Developed strategies and framework for Organizational Change in corporate culture.

HR Consulting Firm Zurich, Switzerland
Deputy Branch Manager and Senior HR Consultant
(*Assisted in the opening of the HR Consultancy in Zurich)
(*Awarded Company Scholarship for further Studies)

Key features of the job and key achievements

• Managed 30 restaurants in providing the full spectrum of Human Resource Management services to a workforce of employees across Switzerland.
• Partnered with senior management to establish and communicate corporate mission statement and reach management objectives.
• Lead HR related projects and ensure business practices are in
• accordance with human resource policies and labour laws.
• Advice restaurants on best human capital Management practices
• and strategically assisting clients integrate effective HR processes
• Provide advice on discipline process; conduct disciplinary review and advice on appropriate outcomes.
• Provide consultation and guidance to senior management and organizational partners in the interpretation of human resources management policies, procedures, programs and application of related government laws and regulations.

Emil's Testimonial for Alpine Center

"My utmost gratitude goes to the entire Alpine community for guiding me on my journey of self discovery, allowing me to have been part of such a dynamic and professional group of individuals, and to have received a first-class education at the same time. Little did I know the business plan I had carefully created and manifested in my mind during my time at Alpine, would become my reality I am living today a successful Human Resources Management consulting firm in my hometown of Zurich, Switzerland. Thank you Alpine."

Emil Götsch with Eric Hofmann, President-Alpine Center Switzerland

Emil presents his Consulting Company

My name is Emil Götsch, Managing Director / Senior HR Consultant of  Götsch Consulting in Zurich, Switzerland. Our International HRM consulting firm specializes and caters to private clients and corporations world wide to reach their full individual potential achieving business results, reducing high employee turnover rate and keeping our clients most valuable asset, their Employees happy and motivated.  Welcome to our passion and services:

→ Entry Coaching
→ Professional Coaching
→ Executive Coaching
→ Bulletproof Resume Coaching
→ Career Workshops

Götsch Consulting
World Trade Center
Leutschenbachstr. 95
8050 Zurich, Switzerland

Phone +41(0)43 300 96 02
Mobile +41(0)79 173 84 82
Fax     +41(0)44 308 35 00
Skype:  goetschconsulting
emil@goetschconsulting.com
www.goetsch-consulting.com

Exciting job opportunities in the US and China

The most thrilling destinations in the US and China are waiting for great talents!

USA

Get 4 Months of Supervisory Experience at International Luxury Hotel - The Lone Star State!

International Luxury Chain in the Heart of Texas seeking Rooms Candidate! During your year training at this hotel you will gain 4 months of Supervisory experience! Austin is known as the Live Music Capital of the World. But also because of their vibrant food scene, eclectic shops, historic landmarks and the liveliest festivals you'll ever find. Come experience festivals, city life and live music! You need at least 6 months of previous work experience in Rooms Division and good English skills.
Location: Austin, Texas
Rotation: Front Desk Agent – PBX Operator – Reservations Agent – Concierge – Housekeeping Supervisor Salary: $11 per hour
Start: April 2014
Duration: 12 months


Award-winning restaurant seeks ambitious F&B Supervisor!

This small but grand luxurious property provides a European hotel experience while being only 30 minutes outside of New York City! The hotel overlooks the Manhattan skyline! The property features an award-winning 4 diamond/5 star restaurant that was rated number one by Zagat's in Decor for the Southern New York region! Looking for a dedicated F&B Supervisor to work at this excellent culinary establishment! You need prior F&B Supervisory experience, good English skills and extensive wine knowledge via certificate or training.
Location: Upstate New York!
Position: Restaurant Supervisor – Banquets Supervisor – Beverage Supervisor
Salary: $15.00 per hour
Start: May 2014
Duration: 12 months

Luxury hotel near the White House looking for Rooms

Gain Rooms experience at this 4 Diamond Luxury Hotel blocks from the White House. Located in the heart of downtown Washington D.C., the hotel has been honored to host distinguished guests including John F. Kennedy, Elizabeth Taylor and Michael Jackson. Iconic Washington, D.C. attractions are mere steps from the hotel including the White House, Smithsonian, National Air and Space Museum, The Lincoln Memorial and the Washington Monument. Join a dedicated team in providing outstanding customer service.
Location: Washington, D.C
Position: Front Desk Agent – Night Auditor – Concierge – Rooms Controller Agent
Salary: $ 15.00 per hour, 40 hours per week
Start: February 2014
Duration: 12 months

Housekeeping Supervisor Needed at 4 Star Luxury Hotel in D.C.!

This 4-Diamond, luxury hotel is located in Washington DC and offers a resort atmosphere and a personal taste of politics, culture, art and music at its best. This hotel is on 11 acres in northwest Washington, DC and is only steps away from the National Zoo. Since 1930, the hotel has played host to presidents, world leaders and inaugural balls, making it a true historic Washington landmark. For this position you need at least 6 months of previous experience in Housekeeping and good English skills.
Location: Washington D.C.
Position: Housekeeping Supervisor: Office Management – Operation Management - Finance
Salary: $18.00 per hour
Start: March 2014
Duration: 12 months

Get Supervisor Experience at this Intl Hotel! - Sunny California

You will learn a lot at this 1000 room hotel! Nestled at the water's edge on spectacular San Diego Bay, the hotel offers panoramic views of the bay and the downtown city skyline. The hotel has easy access to both the San Diego International Airport and some of the country's most unique attractions, including: Sea World, the world-famous San Diego Zoo, historic Old Town, Balboa Park with its theatres and museums, and Seaport Village. For this position you need 6 months experience in Rooms Division and good English skills. You should also be fluent in Mandarin.
Location: San Diego, CA
Position: Front Desk Agent – Night Auditor – Front Desk Supervisor
Salary: $11 per hour
Start: May 2014
Duration: 12 months

Extensive Rooms Division cross-training in New York City! 

Luxury 5 Star NYC hotel in the city that never sleeps! Explore the Empire State Building, the Statue of Liberty, and Central Park! Located in the heart of Downtown NYC this hotel is one of the oldest hotels in the city. Looking for dedicated and strong English speaking trainees with prior hotel Rooms experience! You won't be disappointed training here! You need at least 6 months of previous ultra luxury work experience and a pro-active attitude!
Location: New York City
Rotation: Front Desk Agent – Guest Service Operator – Night Auditor
Salary: $21.45 per hour
Start: March 2014
Duration: 12 months

Passionate Rooms in the Mile High City! 

This 4-Diamond International Chain with 430 rooms is looking for a passionate Rooms person to train at this hotel! Located at the base of the Rocky Mountains, Denver is one of America's most beautiful cities. Blessed with 300 days of sunshine a year, Denver is a lively city with a great love of the outdoors. For this position you need to have current Rooms Division experience and good English skills.
Location: The Mile High City, Denver
Position: Front Desk Agent – Service Express Agent – Night Auditor – Housekeeping Supervisor
Salary: $6.00+ tips - $13.00 per hour
Start: March 2014
Duration: 12 months

F&B Manager needed for Michelin Restaurant/Bar! - Wine Country USA 

In addition to truly beautiful scenery, this small area of Northern California boasts some of the world’s best wine and food. Escape and discover this beautiful area Northeast of San Francisco, surrounded by breathtaking mountain ranges in Napa Valley. You can explore all the wine tours, go hiking, go on a hot air balloon ride, shop, go golfing, and find the best restaurants in the region! For this position you must have previous Assistant Manager or +2 years of F&B Supervisor experience with proven record of running a restaurant! Michelin or fine dining experience and good English skills are a must!
Location: Calistoga, California
Position: Assistant Food & Beverage Manager: Finances – Management - Operations
Salary: $13.00 per hour
Start: March 2014
Duration: 18 months


CHINA

Talented Sous Chef for famous 5* hotel restaurant
Famous western restaurant in 5* international chain hotel in modern Shanghai looking for a responsible and talented sous chef. The hotel is a local attraction itself, with convenient transportation and great location. Coveted single room in hotel provided by employer. Related luxury experience required. Good location, the hotel is a historical spot itself. Every villa in this hotel has its own story in Chinese history. Used to be the state guest house of Shanghai and started to host normal guests in 1979. Looking for a hardworking candidate who is willing to "get hands dirty" and can communicate in English. You also need to have a Bachelor’s Degree or similar education and relevant culinary experience as Chef Tournant/ (Junior) Sous Chef.
Location: City Center, Shanghai
Position: Sous Chef
Salary: ￥10,000-12,000 per month + free housing
Start: March 2014
Duration: 12 months

Guest relations manager at 5* hotel close to Great Wall


5* International hotel in Beijing is looking for a talented Front Office Guest Relations Manager! The hotel is located between the famous Beijing Capital International Airport (the second busiest in the world by passenger traffic) and most famous scenic spots in the Capital of China with over 50% international guests. Explore the traditional culture and visit the Great Wall, Bird's Nest Stadium, the Golden mountain and many more! Great communication skills and at least 2 years luxury hotel work experience are required, fluent English is a must. You also need a Bachelor’s Degree and be highly motivated to experience China!

Location: Beijing, China
Rotation: Guest Service MIT
Salary: 5000 RMB – 6000 RMB per month + single room apartment
Start: February 2014
Duration: 12 months

Supervisor for upscale Italian fine dining restaurant in prestigious hotel


Best Italian fine dining restaurant in Beijing is looking for a talented restaurant supervisor. This Italian restaurant is part of one of the most famous international chain hotels in Beijing. Superbly situated in the heart of Beijing's business, shopping and diplomatic districts, it is the working place of choice for the world's most ambitious young talents. You need to have a Bachelor’s Degree and at least 2 years work experience after graduation. Good English is a must, related luxury experience required. Italian nationality preferred.
Location: Heartland of Beijing, China
Position: Restaurant Supervisor
Salary: competitive salary
Start: March 2014
Duration: 12 months

Guest Relations Supervisor, famous 5* Hotel
Shanghai - largest city of modern China

Famous 5* international chain hotel in Shanghai city center looking for talented Guest Relations supervisor. The hotel has the best view of both traditional area of Shanghai and modern area of Shanghai (skyline) with most convenient transportation. This is a life-changing career opportunity which can blend some modern Asian hospitality style into your experience. Must speak good English. You must have a Bachelor’s Degree, minimum of 2 years of luxury work experience and b between 25 and 35 years old.
Location: Shanghai Position: Guest Relations Supervisor
Salary: competitive salary and free accommodation at the hotel
Start: Immediately available
Duration: 12 months

If you have a passion for working in luxury hotels and exploring new places and cultures, APPLY NOW by sending your resume directly to shiwen@hrc-international.com or apply online on www.hrc-international.com.

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Facebook Strategies for Hotel Marketing Executives

Whether you love or hate social media, you can't deny its power. Almost everyone now has some kind of social media account, especially Facebook or Twitter, and often both. The fact that social media has become such a part of life makes this a very powerful tool for people who want to market their businesses, and especially people who are in the social professions, such as travel and tourism. After all, when people have been on holiday they love to talk about it, and any visit to Facebook will show you that a large proportion of the posts are often pictures of people enjoying themselves at the beach, or walking along a country road, or cycling in the sunshine through a picturesque village. This is great news for hotel marketing executives and hoteliers in general, because it gives them a chance to really get the message out there and help them to pull in new business.

The Best Techniques

In order to use social media to the best effect, especially Facebook, it has to be used in the right way, and this is something many hoteliers really do not understand. This isn't surprising, because most people use social media to be exactly that – sociable — and therefore most people in the hotel industry when they come to market their hotel tend to do the same, and go on to Facebook to chat about things they enjoy doing and to talk about that particular hotel.

Although the average person enjoys being sociable and uses Facebook for exactly this reason, if you are a tourism professional you should take a slightly different approach, and instead of going on there to make a conversation you should concentrate much more on providing useful content. This will have the effect of making you appear as an expert in your field, and will bring a much wider audience to your Facebook timeline or business page, which is exactly the result you want.

There's a huge amount of scope for giving great content when you work in the travel and tourism industry, and there really is no excuse for not putting some effort into it. For one thing a hotelier can give tips about the resort, and the great places to visit, including how to get around, how to hire a car, how to hire a bicycle and so. He or she could also talk about the local cuisine, and give people tips on which dishes to try, and which wines are suitable to be eaten with particular foods. He or she can also talk about which wines can be enjoyed on their own, especially if they're local vintages which cannot be found in other places, generally speaking. The type of excursions a tourist can take from a particular result is also another good thing to talk about, along with all the other attractions such as museums, art galleries, areas of natural beauty and so on. There is also scope for giving advice about how a holidaymaker can get the best out of a trip overall, perhaps by talking about the preparations needed ahead of travel, including how to get help with travel insurance, how to book flights and the hundred other things the tourist needs to think about. All this will attract visitors to the hotel’s Facebook page and create a strong relationship with the prospective customers. Facebook and other social media sites are constantly coming up with new ways to enhance the experience of their users and provide some invaluable tools for businesses, enabling them to track and monitor their customer interactions.

Get More Business

Once this has been done, and the hotelier has begun to build up a following, he should make sure he then takes the next step of giving links to his website, and telling people to click on the link in order to claim something for free. This can be anything from a free downloadable report, or a set of videos which they could watch on the website, but whatever he offers he should make sure he asks for the e-mail address in return. Once he has this he can then contact prospective customers regularly by e-mail, giving even more information about the resort, and of course telling them about the wonderful facilities in his hotel. Most businesses which use Facebook will never think of using a technique like this, and by putting it to use a tourism professional can really make social media work for his business, by bringing in more leads and more sales. And in the end that is really the whole point of using social media, and especially Facebook, as a marketing tool.

by Melissa Moram

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Social Media Marketing Workshop in Greek for Hotels and Tourist Businesses

Attention! New Dates.

Register here http://goo.gl/1LpnDx
More info at 210 9345374 (Ms Karagrigoriou) or 210 6146442, 10am - 6pm, info@seminaria.gr
Or
Admissions Department, City Unity College hospitality@cityu.gr Tel: 210 8983022

Tremendous career opportunities in the global hospitality and tourism industry

Are you considering a promising career 

in the global hospitality and tourism industry 

that offers tremendous opportunities?

 

 

Global Educational Alliance - Alpine Center Switzerland

is pleased to invite you to enroll 

in one of its global partner campuses.

New Intakes
7 January & 31 March 2014

Greece, UK, India

  Please visit our new website www.swissalpinecenter.com for more information,

or drop a line to admissions@swissalpinecenter.com

Save time and outperform competition in Social Media in 1 month!

ΕΡΓΑΣΤΗΡΙΟ SOCIAL MEDIA MARKETING

για τις επιχειρήσεις του τουριστικού κλάδου

Ξεπεράστε τον ανταγωνισμό στα Social Media σε 30 ημέρες!

 

  

Το City Unity College και η digital agency Just Online διοργανώνουν το 40 ωρών εργαστήριο Social Media Marketing για τις επιχειρήσεις του τουριστικού κλάδου.

ΠΑΡΟΧΕΣ

1.    Πιστοποιητικό παρακολούθησης
2.    Σημειώσεις της ύλης που θα παρουσιαστεί
3.    Δώρο το βιβλίο του εισηγητή “Social Media Marketing”
4.    1 ώρα δωρεάν OnLine υποστήριξη μετά την λήξη του σεμιναρίου.

ΜΕΘΟΔΟΛΟΓΙΑ

Το σεμινάριο διεξάγεται εναλλάξ σε αίθουσα παρουσίασης για το θεωρητικό μέρος και σε αίθουσα υπολογιστών, ώστε οι συμμετέχοντες, με την βοήθεια του εισηγητή, να βάζουν σε εφαρμογή την θεωρεία για την επιχείρησή τους.

Οι συμμετέχοντες, μετά το πέρας του σεμιναρίου:

·         Θα έχουν δημιουργήσει πλήρεις παρουσίες στα Social Media (προφίλ, σελίδες, ομάδες, κανάλια)

·         Θα γνωρίζουν πώς να διαχειριστούν διαφημιστικές εκστρατείες στα social media

·         Θα έχουν ένα Social Media Marketing πλάνο για να το εφαρμόσουν άμεσα με ενέργειες ανά ημέρα, εβδομάδα και μήνα

ΘΕΜΑΤΟΛΟΓΙΑ

Facebook και Google+

• Για ποιους λόγους επισκέπτονται οι Έλληνες τα Social Media (έρευνα της Focus Bari)
• Δημιουργία προφίλ, σελίδας, ομάδας, εκδήλωσης και σε τι διαφέρουν μεταξύ τους
• Δωρεάν (και μη) εφαρμογές για να εμπλουτίσετε την εταιρική σας σελίδα στο Facebook
• Ανάπτυξη διαφημιστικής καμπάνιας στο Facebook βήμα - βήμα
• Φέρτε το εταιρικό σας site στο Facebook
• Βάλτε το ηλεκτρονικό σας κατάστημα στο Facebook
• Hangouts στο Google+
• Προσθήκη της επιχείρησης σας στο Google Local
• Σύνδεση της Google+ σελίδας σας στο YouΤube κανάλι σας
• Πως θα προσελκύσετε περισσότερους likers
• Για ποιες αναρτήσεις ενδιαφέρονται και τι «μοιράζονται» με τους φίλους τους
• Παρακολουθήστε τι βλέπουν, πότε, τι μοιράζονται οι likers σας
• Facebook, Google+ ή και τα δύο;

Εργαλεία για να:

• Αυξήσετε τον αριθμό των φίλων και οπαδών σας στις social media παρουσίες σας
• Ενεργοποιήσετε τους φίλους, επισκέπτες, μέλη ώστε να έχουν εμπλοκή με τα προϊόντα, τις υπηρεσίες και τις εκδηλώσεις της εταιρείας σας
• Χρησιμοποιήσετε τους φίλους, επισκέπτες, μέλη ώστε να μεταδώσουν στους δικούς τους φίλους τα μηνύματά σας.

 LinkedIn

• Δημιουργία προφίλ (βιογραφικού)
• Δημιουργία εταιρικής σελίδας και ανάρτηση των νέων της εταιρείας
• Δημιουργία και συμμετοχή σε ομάδες
• Ανάπτυξη διαφημιστικής καμπάνιας βήμα - βήμα στο Linked-In
• Σύνδεση του προφίλ σας στο LinkedIn με το εταιρικό σας blog και το Twitter
• SEO & LinkedIn: πώς να βρίσκουν οι δυνητικοί σας πελάτες την σελίδα και το προφίλ σας

 YouTube

• Δημιουργία και διαχείριση προφίλ και καναλιού
• Ανέβασμα videos και ενσωμάτωση τους στο blog και στο site σας
• Διαφημιστικές καμπάνιες:  πως θα τις τρέξετε και πως θα τις εκμεταλλευτείτε στο YouTube
• Ιογενές (viral) video marketing: πετυχημένα παραδείγματα videos με εκατομμύρια προβολές
• Στατιστικά για την παρακολούθηση των videos που ανεβάζετε

Twitter 

• Ένα ισχυρό εργαλείο στο εξωτερικό με περιορισμένη χρήση στην Ελλάδα.  Γιατί;
• Πως το χρησιμοποιούν οι γνωστότερες επιχειρήσεις στον κόσμο και τι προσφέρουν στους πελάτες τους
• Δημιουργία και διαμόρφωση προφίλ
• Τιτιβίσματα, εικόνες, γεωγραφική τοποθεσία
• Video στο Twitter
• Αύξηση των followersστο Twitter
• Σημεία που πρέπει να προσέξετε
• Διαφημιστικές επιλογές

 Pinterest

• Γιατί να χρησιμοποιήσω και το Pinterest;
• Δημιουργία προφίλ και boards
• Δημιουργία εταιρικής παρουσίας
• Πουλήστε μέσα από το Pinterest: σύνδεση του Pinterest με το site & το E-shop σας

 Blogs

• Το blog ως κεντρικός άξονας της προβολής σας στα social media
• Blogs και η σχέση τους με το SEO
• Ενσωμάτωση όλων των social media παρουσιών σας στο εταιρικό σας blog

Foursquare

• Τι είναι το Foursquare και γιατί αποτελεί ένα must εργαλείο για ξενοδοχεία, εστιατόρια και τουριστικές επιχειρήσεις
• Πως δημιουργούμε την επαγγελματική μας παρουσία
• Ποια είναι τα εργαλεία του Foursquare και πως τα χρησιμοποιούμε για να αυξήσουμε την κίνηση, την κατανάλωση και τους πιστούς πελάτες στην επιχείρησή μας

Wikipedia - Wikitravel

• Πως μπορούμε να εκμεταλλευτούμε τα Wikis ώστε να προβληθούμε και να βελτιώσουμε την θέση μας στις αναζητήσεις της Google

 Συνδέστε το site και το e-shop σας με τα Social Media

• Πως και γιατί να συνδέσετε την εταιρική σας σελίδας και το e-shop σας με το blog και τα υπόλοιπα Social Media

 Ανάπτυξη παραδειγμάτων – Εργαλεία

 Ανάπτυξη παραδείγματος για την προώθησή σας μέσα από τα social media. Το παράδειγμα περιλαμβάνει:

• Επιλογή στόχων: ποιους στόχους μπορείτε να πετύχετε για την εταιρεία σας μέσω των social media
• Επιλογή εργαλείων για την επίτευξη του κάθε στόχου
• Γενικό πλάνο ενεργειών ανά ημέρα, εβδομάδα, μήνα για κάθε ένα από τα κυριότερα social media sites

 Μέτρηση αποτελεσμάτων: τι μετράμε και ποια τα προγράμματα που μπορούμε να χρησιμοποιήσουμε για τις μετρήσεις μας

Σε ποιους απευθύνεται

Το σεμινάριο απευθύνεται σε όσους θέλουν να εμπλουτίσουν τις γνώσεις τους έτσι ώστε να μπορέσουν, επιλέγοντας τα κατάλληλα εργαλεία, να δημιουργήσουν και να θέσουν σε εφαρμογή ένα ολοκληρωμένο πλάνο marketing στα social media.

 Το σεμινάριο πρέπει να παρακολουθήσουν:

• ιδιοκτήτες μικρομεσαίων επιχειρήσεων
• υπεύθυνοι marketing μεσαίων και μεγάλων εταιρειών
• υπεύθυνοι ηλεκτρονικού εμπορίου και e-marketing

 Οι οποίοι θέλουν να: 

• Ξεκινήσουν ένα πρόγραμμα προβολής και επικοινωνίας μέσω των social media
• Γνωρίζουν τι μπορούν να υλοποιήσουν ενδοεταιρικά και τι πρέπει να αναθέσουν σε εξωτερικούς συνεργάτες
• Είναι ενημερωμένοι για τις τελευταίες εξελίξεις στα social media

Οι συμμετέχοντες θα λάβουν δωρεάν το βιβλίο του εισηγητή “Νέα Μέσα, Είσαι Μέσα; Social Media Marketing”, 2010, εκδόσεις Κλειδάριθμος

Ημερομηνίες και τόπος διεξαγωγής

Το εργαστήριο θα ολοκληρωθεί σε 4 Σαββατοκύριακα

18 & 19, 25 & 26 Ιανουαρίου, και 1 & 2, 8 & 9, Φεβρουαρίου 2014, 10πμ – 3μμ.

Τόπος διεξαγωγής City Unity College’s Glyfada Campus, Palmyra Beach Hotel, Ποσειδώνος 70, Γλυφάδα

Κόστος

Κανονική τιμή 450€

Έκπτωση έγκαιρης εγγραφής: 380€ για πληρωμές έως τις 13 Ιανουαρίου

 Eurobank: ΑΡΙΘΜΟΣ: 0026.0240.39.02010.99360 

     IBAN: GR0802602400000390201099360

      ΚΟΛΛΕΓΙΟ CITYU ΕΚΠΑΙΔΕΥΤΙΚΗ ΕΠΕ

Για περισσότερες πληροφορίες και εγγραφή πατήστε εδώ ή καλέστε: 210 9345374 (κα Καραγρηγορίου), ή στο 210 6146442, 10π.μ. - 6 μ.μ, info@seminaria.gr

Or

Admissions Department, City Unity College hospitality@cityu.gr  Tel: 210 8983022

Εισηγητής

  Αρσένης Πασχόπουλος

• Managing Partner στην εταιρεία υπηρεσιών διαδικτύου Just OnLine
• Είναι συγγραφέας των βιβλίων “Social Media Marketing”, 2010, εκδόσεις Κλειδάριθμος και "Ηλεκτρονικό Εμπόριο " (3η έκδοση 2007, εκδόσεις Κλειδάριθμος)
• Ήταν για 4 χρόνια υπεύθυνος
• Έχει εργαστεί στα τμήματα marketing των εταιρειών Γενική Χημικών Προϊόντων, Shell, Johnson & Johnson, Fiat, Boston University, Όμιλος Δ. Αγγελόπουλου.
• Από τους πρώτους (1996) που δημιούργησαν σεμινάρια Ηλεκτρονικού Εμπορίου για μικρομεσαίες επιχειρήσεις και διεξήγαγε κύκλο σεμιναρίων ηλεκτρονικού εμπορίου για την Εθνική Συνομοσπονδία Ελληνικού Εμπορίου
• Για 4 χρόνια υπεύθυνος προώθησης και εκπαίδευσης μικρομεσαίων επιχειρήσεων σε θέματα ηλεκτρονικού εμπορίου στον ΑΣΔΑ (Αναπτυξιακό Σύνδεσμο Δυτικής Αθήνας)
• Έχει 15ετή διδακτική εμπειρία σε ιδιωτικά κολέγια στην Αθήνα και σε εκπαιδευτικούς οργανισμούς (Οργανισμός Τουριστικής Εκπαίδευσης και Κατάρτισης, ΕΣΕΕ, Καριέρα, κ.α.)
• Απόφοιτος του Deree College με μεταπτυχιακό στο Boston University
• Άρθρα του για την επιχειρηματική χρήση του διαδικτύου εκδίδονται στο περιοδικό “Marketing Week”.

________________________________________________________________________

TRANSLATION IN ENGLISH

 
 Social Media Marketing Workshop for Hotel & Tourism Businesses

City Unity College and the digital agency Just Online are organizing a 40 hour workshop on Social Media Marketing for tourism businesses

Save time and outperform competition in Social Media in 1 month!

Benefits
1.   Certificate of Attendance
2.   Notes of the material presented
3.   The book of the instructor Social Media Marketing
4.   One hour on line support

Methodology
The workshop has both a theoretical and hands-on sessions.  The theoretical part is conducted in a class room and the hands-on part in the computer room, so participants, with the help of the instructor, are able to put into theory into practice instantly.

After having attended the workshop, the participants will have:
•      created a full presence in Social Media (profile, pages, groups, channels)
•      know-how of managing advertising campaigns on social media
•      a Social Media Marketing plan to implement immediately with a daily, weekly and monthly action plan.

Topics covered
•      Facebook
•      Google +
•      Google Places
•      LinkedIn
•      Youtube
•      Twitter
•      Pinterest
•      Blogs
•      Foursquare
•      Wikipedia - wikitravel

Duration & Dates:    
40 hours delivered during 4 weekends:
January 18 & 19;  January 25 & 26;  February 1 & 2;  February 8 & 9, 2014.

Place:
City Unity College’s Glyfada Campus, Palmyra Beach Hotel, 70 Possidonos Avenue, Glyfada

Fees:
Early Bird Registration by 13 January:  €380.-
Afterwards:  € 450.-

Registration:

For more information and registration click  here or call 210 9345374 (Ms. Karagrigoriou) or 210 6146442, 10π.μ. - 6 μ.μ, info@seminaria.gr
Or
Admissions Department, City Unity College hospitality@cityu.gr Tel: 210 8983022

Seminar instructor
Arsenis Paschopoulos

Managing Partner in online services company Just On Line. He is the author of the books “New Means, Are you in? Social Media Marketing”, 2010, Klidarithmos publications and “Electronic Commerce“(3rd edition 2007, Klidarithmos publications). Google certified for Google Adwords campaigns

He has worked in the marketing departments of General Chemical Products, Shell, Johnson & Johnson, Fiat, Boston University,  Aggelopoulos Group.

From the  first people (1996) that created seminars of Electronic Commerce for small to medium-sized companies. He organized a circle of seminars about electronic commerce in National Confederation of Hellenic Commerce.
He was for 4 years responsible for promotion of electronic commerce in the small to medium-sized companies of Western Athens via the Association for the Development of West Athens (ASDA).
He has 15 years expertise as an instructor in private colleges in Athens and in training organizations (Organization of tourism education and training, ESEE, Kariera, etc).
Graduate of  Deree College with postgraduate in Boston University
His articles about business use of internet are published in the magazine  “Marketing Week”.

Testimonials of participants in past workshops by the instructor Arsenis Paschopoulos

Vaggelis Georgiou, CEO & Founder, Monostar A.E.
I was absolutely pleased by the presentation of Mr. Paschopoulos during the seminars for optimizing the corporate profile via company web sites and for increasing sales through optimization processes that lead to higher search engine ranking (SEO). I distinguished high expertise, willingness to transfer knowledge to the seminar participants and a really successful way of making us comprehend valuable knowledge.

Anna Tsiapouri, Social Media Services
"A very well structured seminar by a remarkable instructor. Within a few hours we had a complete picture and focused information on the subject, while we solved our queries and learned from questions raised by other participants from the field of tourism".

Th. Katsos, Sales Director, Electra Hotels
“Congatulations! Excellent on his field of expertise.  Excellent coverage.  It exceeded my expectations.”

Michalis I. Tzikas, Managing director, Tzikas Advertising
“The seminar ‘Internet advertising with a small budget’ Thessaloniki , 28/1/2012  is the third seminar of Mr. Arseni Paschopoulos that I attended. Highly qualified in the field of advertising, e-commerce and new media, with a directness and simplicity that helps a student easily and quickly “digest” knowledge.  Mr Paschopoulos has important writings on the subject, and he is a very useful consultant for my company and me. I personally wish that Mr. Paschopoulos and the entire team continue their important work, especially during this time of crisis, since valid and accurate information is the best weapon for any entrepreneur.”

Theodorou Yannis, Research International Hellas

“Mr Arsenis Paschopoulos has very good knowledge of the training subject and excellent transmissibility. His presence on the seminar gave a special “dynamics”.

Andreas Ziambakas
“I have participated in other Internet Marketing seminars as well, but found this most informative as the instructor did not only refer to the tools but also demonstrated a step-by-step instruction for setting an integrated campaign. This way he helped us fully comprehend all the parameters of a campaign, eliminating any pending question we might have had from other, more theoretical, seminars.”

Maria Fasoulaki
“I’m grateful to Mr. Paschopoulos for this very interesting seminar. It was quite constructive and through the dialogue with other participants and various examples given, I gained a different perspective and listened to many ideas concerning the field of tourism.”

 Mina Gioni
“The seminar “Google Adwords + SEO + Banners + Social Media Advertising” presented by instructor Mr. Arsenis Paschopoulos fully met my expectations! The coverage of topics was detailed and comprehensive. Concerning the ratio of quality and cost, it was definitely worth the money! I would highly recommend it.''

Damianos Stroumpoulis
 Mr. Paschopoulos was patient, methodical, with a willingness and interest to share his knowledge fully and effectively. I also believe that cooperation was enhanced by his tendency in penetrating every issue and not remaining on a simple presentation of them.
Stephanos Zografos
“Mr Paschopoulos  manages each time to raise interest of the participants. Transmissibility and knowledge of the subject is a fact. He looks capable to "set up" any business.”

Theodorou Yannis, Research International Hellas
Mr Arsenis Paschopoulos has very good knowledge of the training subject and excellent transmissibility. His presence on the seminar gave a special “dynamic”.

Kanatselis Petros
The seminar contains very interesting topics for anyone who wants to acquire new knowledge and ideas in order to exploit them at his professional field. Also transmissibility and methodology is at excellent level so as to be well understood. There was a nice environment and a prevailing high level.