Permanent Position – CRM Graduate-EXPEDIA
Location: LondonStart date: Summer 2016
Languages: You must be fluent in English (excellent level of both written and oral to a business level)
To apply: Please visit our website and apply to the following URL: http://expediauniversityjobs.findly.com/career/43046/Crm-Graduate-London
Help support the CRM team to deliver the day to day operational elements of a global marketing email programme across 85+ POS through in-depth analysis and marketing expertise.
This role will work closely with Hotels.com customer marketing team, as well as our external ESP (email service provider), Exact Target to deliver an efficient and robust programme that delivers against the financial forecast and key strategic pillars.
The ideal candidate must have some direct marketing experience/exposure and the appetite to work with a global CRM programme. You will need to have strong technical & analytical skills and be highly numerate particularly using Microsoft Excel.
Responsibilities:
- Responsible for coordinating and optimising global email newsletter deployment and deliverability
- Facilitates deployment & effective reporting of extensive email testing programme
- Actively develop and document use cases and test scenarios
- Support in customer targeting (group building, list generation, control groups etc) through Audience Builder and Exact Target tools
- Monitors and maximises email deliverability and rendering across all major platforms, email Clients & multiple devices
- Measure performance and identify improvements – build and analyze relevant reports, oversee test/control design and execution, evaluate commercial and technical performanceOptimises email reporting, utilising Exact Target, Omniture, Customer Database and Business Objects to facilitate deep and detailed understanding of email programmes and customer behaviour
- Assists with data manipulation for lead generation activity
- Daily monitoring of email program send volumes to verify proper operations and identify potential program issues
Qualifications:
- Bachelor's degree, ideally in Direct Marketing / Business
Work Experience and Education Guidelines:
- Any experience in email marketing and ESPs (ExactTarget, Cheetah Mail, Responsys etc.)
- Strong analytical skills and confidence in utilising data in Excel and other tools
- Demonstrated attention to detail
- Proficient in the use of Microsoft PowerPoint, Excel, and Word
About Expedia, Inc.
Our mission is to revolutionize travel through the power of technology.
Expedia, Inc. is the largest online travel company in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands, such as Expedia, Hotels.com, Expedia Affiliate Network (EAN), Egencia, Hotwire, eLong, trivago, and Venere, to name a few.
We're revolutionizing travel through the power of technology and looking for great talent to join us.
Interested in learning more? Explore your next chapter at lifeatexpedia.com.
3-6 Month Internship - Marketing Research & Consumer Insight
Location: LondonStart date: Flexible start – either January 2016 or Summer 2016
Languages: You must be fluent in English (excellent level of both written and oral to a business level)
To apply: Please visit our website and apply to the following URL:
http://expediauniversityjobs.findly.com/career/43022/Marketing-Research-Intern-London
According to Science Daily, a full 90 percent of all the data in the world has been generated over the last two years. And we still need more... Data has always been a part of marketing, but it is its selection and interpretation that are key for supporting Marketing functions
This job description outlines the objective and primary responsibilities of the Marketing Research & Consumer Insights Intern at Expedia. You will be responsible for assisting the function in the development and implementation of market research programs and outputs which contextualize Expedia’s market performance across EMEA, to help inform our business.
What will you learn?
To do this, you will need to use existing subscriptions and customized data, develop new tools to collate different data sources, identify new data sources and embed additional insights into current reporting. You will get familiar with resources many organisations use, you will learn how to track brand performance and perceptions, share of traffic and media spend over time and much more… Importantly, you will always be welcomed to share your views and bring a different perspective to how things are currently done.
Who will you report to?
You will report to the Research and Consumer Insights Director and the Senior Media Performance Manager. You will be part of the Expedia’s Brand Marketing Team
What will you have to do?
This is not an exhaustive list but, amongst other things, you will be asked to…
- Mine existing sources for critical business insights and intelligence
- Identify new potential market sources that could complement existing assets
- Co-create monthly country reports monitoring current Expedia market performance across EMEA (Traffic, media spend, brand performance, mobile)
- Provide an outlook of market trends and highlight threat and opportunities areas for Expedia
- Assist with the set up and delivery of marketing research projects cross Expedia brands, competitor and demand. This may also include advertising/communications testing.
- Support the profiling of existing customers and prospects which will assist the development of targeted activities (digital and offline)
- Develop market awareness so that recommendations have a local customized focus
- Co-present insights and learnings to the wider Brand Marketing Team, particularly to the Head of Brand Marketing and Senior Marketing Managers
Who are we looking for?
- Someone who is interested/studying Marketing, Marketing Research, or other related discipline.
- Someone who is highly organized, with an ability to prioritize time-sensitive assignments
- You must have excellent interpersonal skills and follow- up skills and be able to proactively identify issues and solutions
- You must know how to use Microsoft Word, Powerpoint and Excel and be able to work independently and as part of a team
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