Save time and outperform competition in Social Media in 1 month!

ΕΡΓΑΣΤΗΡΙΟ SOCIAL MEDIA MARKETING

για τις επιχειρήσεις του τουριστικού κλάδου

Ξεπεράστε τον ανταγωνισμό στα Social Media σε 30 ημέρες!

 

  

Το City Unity College και η digital agency Just Online διοργανώνουν το 40 ωρών εργαστήριο Social Media Marketing για τις επιχειρήσεις του τουριστικού κλάδου.

ΠΑΡΟΧΕΣ

1.    Πιστοποιητικό παρακολούθησης
2.    Σημειώσεις της ύλης που θα παρουσιαστεί
3.    Δώρο το βιβλίο του εισηγητή “Social Media Marketing”
4.    1 ώρα δωρεάν OnLine υποστήριξη μετά την λήξη του σεμιναρίου.

ΜΕΘΟΔΟΛΟΓΙΑ

Το σεμινάριο διεξάγεται εναλλάξ σε αίθουσα παρουσίασης για το θεωρητικό μέρος και σε αίθουσα υπολογιστών, ώστε οι συμμετέχοντες, με την βοήθεια του εισηγητή, να βάζουν σε εφαρμογή την θεωρεία για την επιχείρησή τους.

Οι συμμετέχοντες, μετά το πέρας του σεμιναρίου:

·         Θα έχουν δημιουργήσει πλήρεις παρουσίες στα Social Media (προφίλ, σελίδες, ομάδες, κανάλια)

·         Θα γνωρίζουν πώς να διαχειριστούν διαφημιστικές εκστρατείες στα social media

·         Θα έχουν ένα Social Media Marketing πλάνο για να το εφαρμόσουν άμεσα με ενέργειες ανά ημέρα, εβδομάδα και μήνα

ΘΕΜΑΤΟΛΟΓΙΑ

Facebook και Google+

• Για ποιους λόγους επισκέπτονται οι Έλληνες τα Social Media (έρευνα της Focus Bari)
• Δημιουργία προφίλ, σελίδας, ομάδας, εκδήλωσης και σε τι διαφέρουν μεταξύ τους
• Δωρεάν (και μη) εφαρμογές για να εμπλουτίσετε την εταιρική σας σελίδα στο Facebook
• Ανάπτυξη διαφημιστικής καμπάνιας στο Facebook βήμα - βήμα
• Φέρτε το εταιρικό σας site στο Facebook
• Βάλτε το ηλεκτρονικό σας κατάστημα στο Facebook
• Hangouts στο Google+
• Προσθήκη της επιχείρησης σας στο Google Local
• Σύνδεση της Google+ σελίδας σας στο YouΤube κανάλι σας
• Πως θα προσελκύσετε περισσότερους likers
• Για ποιες αναρτήσεις ενδιαφέρονται και τι «μοιράζονται» με τους φίλους τους
• Παρακολουθήστε τι βλέπουν, πότε, τι μοιράζονται οι likers σας
• Facebook, Google+ ή και τα δύο;

Εργαλεία για να:

• Αυξήσετε τον αριθμό των φίλων και οπαδών σας στις social media παρουσίες σας
• Ενεργοποιήσετε τους φίλους, επισκέπτες, μέλη ώστε να έχουν εμπλοκή με τα προϊόντα, τις υπηρεσίες και τις εκδηλώσεις της εταιρείας σας
• Χρησιμοποιήσετε τους φίλους, επισκέπτες, μέλη ώστε να μεταδώσουν στους δικούς τους φίλους τα μηνύματά σας.

 LinkedIn

• Δημιουργία προφίλ (βιογραφικού)
• Δημιουργία εταιρικής σελίδας και ανάρτηση των νέων της εταιρείας
• Δημιουργία και συμμετοχή σε ομάδες
• Ανάπτυξη διαφημιστικής καμπάνιας βήμα - βήμα στο Linked-In
• Σύνδεση του προφίλ σας στο LinkedIn με το εταιρικό σας blog και το Twitter
• SEO & LinkedIn: πώς να βρίσκουν οι δυνητικοί σας πελάτες την σελίδα και το προφίλ σας

 YouTube

• Δημιουργία και διαχείριση προφίλ και καναλιού
• Ανέβασμα videos και ενσωμάτωση τους στο blog και στο site σας
• Διαφημιστικές καμπάνιες:  πως θα τις τρέξετε και πως θα τις εκμεταλλευτείτε στο YouTube
• Ιογενές (viral) video marketing: πετυχημένα παραδείγματα videos με εκατομμύρια προβολές
• Στατιστικά για την παρακολούθηση των videos που ανεβάζετε

Twitter 

• Ένα ισχυρό εργαλείο στο εξωτερικό με περιορισμένη χρήση στην Ελλάδα.  Γιατί;
• Πως το χρησιμοποιούν οι γνωστότερες επιχειρήσεις στον κόσμο και τι προσφέρουν στους πελάτες τους
• Δημιουργία και διαμόρφωση προφίλ
• Τιτιβίσματα, εικόνες, γεωγραφική τοποθεσία
• Video στο Twitter
• Αύξηση των followersστο Twitter
• Σημεία που πρέπει να προσέξετε
• Διαφημιστικές επιλογές

 Pinterest

• Γιατί να χρησιμοποιήσω και το Pinterest;
• Δημιουργία προφίλ και boards
• Δημιουργία εταιρικής παρουσίας
• Πουλήστε μέσα από το Pinterest: σύνδεση του Pinterest με το site & το E-shop σας

 Blogs

• Το blog ως κεντρικός άξονας της προβολής σας στα social media
• Blogs και η σχέση τους με το SEO
• Ενσωμάτωση όλων των social media παρουσιών σας στο εταιρικό σας blog

Foursquare

• Τι είναι το Foursquare και γιατί αποτελεί ένα must εργαλείο για ξενοδοχεία, εστιατόρια και τουριστικές επιχειρήσεις
• Πως δημιουργούμε την επαγγελματική μας παρουσία
• Ποια είναι τα εργαλεία του Foursquare και πως τα χρησιμοποιούμε για να αυξήσουμε την κίνηση, την κατανάλωση και τους πιστούς πελάτες στην επιχείρησή μας

Wikipedia - Wikitravel

• Πως μπορούμε να εκμεταλλευτούμε τα Wikis ώστε να προβληθούμε και να βελτιώσουμε την θέση μας στις αναζητήσεις της Google

 Συνδέστε το site και το e-shop σας με τα Social Media

• Πως και γιατί να συνδέσετε την εταιρική σας σελίδας και το e-shop σας με το blog και τα υπόλοιπα Social Media

 Ανάπτυξη παραδειγμάτων – Εργαλεία

 Ανάπτυξη παραδείγματος για την προώθησή σας μέσα από τα social media. Το παράδειγμα περιλαμβάνει:

• Επιλογή στόχων: ποιους στόχους μπορείτε να πετύχετε για την εταιρεία σας μέσω των social media
• Επιλογή εργαλείων για την επίτευξη του κάθε στόχου
• Γενικό πλάνο ενεργειών ανά ημέρα, εβδομάδα, μήνα για κάθε ένα από τα κυριότερα social media sites

 Μέτρηση αποτελεσμάτων: τι μετράμε και ποια τα προγράμματα που μπορούμε να χρησιμοποιήσουμε για τις μετρήσεις μας

Σε ποιους απευθύνεται

Το σεμινάριο απευθύνεται σε όσους θέλουν να εμπλουτίσουν τις γνώσεις τους έτσι ώστε να μπορέσουν, επιλέγοντας τα κατάλληλα εργαλεία, να δημιουργήσουν και να θέσουν σε εφαρμογή ένα ολοκληρωμένο πλάνο marketing στα social media.

 Το σεμινάριο πρέπει να παρακολουθήσουν:

• ιδιοκτήτες μικρομεσαίων επιχειρήσεων
• υπεύθυνοι marketing μεσαίων και μεγάλων εταιρειών
• υπεύθυνοι ηλεκτρονικού εμπορίου και e-marketing

 Οι οποίοι θέλουν να: 

• Ξεκινήσουν ένα πρόγραμμα προβολής και επικοινωνίας μέσω των social media
• Γνωρίζουν τι μπορούν να υλοποιήσουν ενδοεταιρικά και τι πρέπει να αναθέσουν σε εξωτερικούς συνεργάτες
• Είναι ενημερωμένοι για τις τελευταίες εξελίξεις στα social media

Οι συμμετέχοντες θα λάβουν δωρεάν το βιβλίο του εισηγητή “Νέα Μέσα, Είσαι Μέσα; Social Media Marketing”, 2010, εκδόσεις Κλειδάριθμος

Ημερομηνίες και τόπος διεξαγωγής

Το εργαστήριο θα ολοκληρωθεί σε 4 Σαββατοκύριακα

18 & 19, 25 & 26 Ιανουαρίου, και 1 & 2, 8 & 9, Φεβρουαρίου 2014, 10πμ – 3μμ.

Τόπος διεξαγωγής City Unity College’s Glyfada Campus, Palmyra Beach Hotel, Ποσειδώνος 70, Γλυφάδα

Κόστος

Κανονική τιμή 450€

Έκπτωση έγκαιρης εγγραφής: 380€ για πληρωμές έως τις 13 Ιανουαρίου

 Eurobank: ΑΡΙΘΜΟΣ: 0026.0240.39.02010.99360 

     IBAN: GR0802602400000390201099360

      ΚΟΛΛΕΓΙΟ CITYU ΕΚΠΑΙΔΕΥΤΙΚΗ ΕΠΕ

Για περισσότερες πληροφορίες και εγγραφή πατήστε εδώ ή καλέστε: 210 9345374 (κα Καραγρηγορίου), ή στο 210 6146442, 10π.μ. - 6 μ.μ, info@seminaria.gr

Or

Admissions Department, City Unity College hospitality@cityu.gr  Tel: 210 8983022

Εισηγητής

  Αρσένης Πασχόπουλος

• Managing Partner στην εταιρεία υπηρεσιών διαδικτύου Just OnLine
• Είναι συγγραφέας των βιβλίων “Social Media Marketing”, 2010, εκδόσεις Κλειδάριθμος και "Ηλεκτρονικό Εμπόριο " (3η έκδοση 2007, εκδόσεις Κλειδάριθμος)
• Ήταν για 4 χρόνια υπεύθυνος
• Έχει εργαστεί στα τμήματα marketing των εταιρειών Γενική Χημικών Προϊόντων, Shell, Johnson & Johnson, Fiat, Boston University, Όμιλος Δ. Αγγελόπουλου.
• Από τους πρώτους (1996) που δημιούργησαν σεμινάρια Ηλεκτρονικού Εμπορίου για μικρομεσαίες επιχειρήσεις και διεξήγαγε κύκλο σεμιναρίων ηλεκτρονικού εμπορίου για την Εθνική Συνομοσπονδία Ελληνικού Εμπορίου
• Για 4 χρόνια υπεύθυνος προώθησης και εκπαίδευσης μικρομεσαίων επιχειρήσεων σε θέματα ηλεκτρονικού εμπορίου στον ΑΣΔΑ (Αναπτυξιακό Σύνδεσμο Δυτικής Αθήνας)
• Έχει 15ετή διδακτική εμπειρία σε ιδιωτικά κολέγια στην Αθήνα και σε εκπαιδευτικούς οργανισμούς (Οργανισμός Τουριστικής Εκπαίδευσης και Κατάρτισης, ΕΣΕΕ, Καριέρα, κ.α.)
• Απόφοιτος του Deree College με μεταπτυχιακό στο Boston University
• Άρθρα του για την επιχειρηματική χρήση του διαδικτύου εκδίδονται στο περιοδικό “Marketing Week”.

________________________________________________________________________

TRANSLATION IN ENGLISH

 
 Social Media Marketing Workshop for Hotel & Tourism Businesses

City Unity College and the digital agency Just Online are organizing a 40 hour workshop on Social Media Marketing for tourism businesses

Save time and outperform competition in Social Media in 1 month!

Benefits
1.   Certificate of Attendance
2.   Notes of the material presented
3.   The book of the instructor Social Media Marketing
4.   One hour on line support

Methodology
The workshop has both a theoretical and hands-on sessions.  The theoretical part is conducted in a class room and the hands-on part in the computer room, so participants, with the help of the instructor, are able to put into theory into practice instantly.

After having attended the workshop, the participants will have:
•      created a full presence in Social Media (profile, pages, groups, channels)
•      know-how of managing advertising campaigns on social media
•      a Social Media Marketing plan to implement immediately with a daily, weekly and monthly action plan.

Topics covered
•      Facebook
•      Google +
•      Google Places
•      LinkedIn
•      Youtube
•      Twitter
•      Pinterest
•      Blogs
•      Foursquare
•      Wikipedia - wikitravel

Duration & Dates:    
40 hours delivered during 4 weekends:
January 18 & 19;  January 25 & 26;  February 1 & 2;  February 8 & 9, 2014.

Place:
City Unity College’s Glyfada Campus, Palmyra Beach Hotel, 70 Possidonos Avenue, Glyfada

Fees:
Early Bird Registration by 13 January:  €380.-
Afterwards:  € 450.-

Registration:

For more information and registration click  here or call 210 9345374 (Ms. Karagrigoriou) or 210 6146442, 10π.μ. - 6 μ.μ, info@seminaria.gr
Or
Admissions Department, City Unity College hospitality@cityu.gr Tel: 210 8983022

Seminar instructor
Arsenis Paschopoulos

Managing Partner in online services company Just On Line. He is the author of the books “New Means, Are you in? Social Media Marketing”, 2010, Klidarithmos publications and “Electronic Commerce“(3rd edition 2007, Klidarithmos publications). Google certified for Google Adwords campaigns

He has worked in the marketing departments of General Chemical Products, Shell, Johnson & Johnson, Fiat, Boston University,  Aggelopoulos Group.

From the  first people (1996) that created seminars of Electronic Commerce for small to medium-sized companies. He organized a circle of seminars about electronic commerce in National Confederation of Hellenic Commerce.
He was for 4 years responsible for promotion of electronic commerce in the small to medium-sized companies of Western Athens via the Association for the Development of West Athens (ASDA).
He has 15 years expertise as an instructor in private colleges in Athens and in training organizations (Organization of tourism education and training, ESEE, Kariera, etc).
Graduate of  Deree College with postgraduate in Boston University
His articles about business use of internet are published in the magazine  “Marketing Week”.

Testimonials of participants in past workshops by the instructor Arsenis Paschopoulos

Vaggelis Georgiou, CEO & Founder, Monostar A.E.
I was absolutely pleased by the presentation of Mr. Paschopoulos during the seminars for optimizing the corporate profile via company web sites and for increasing sales through optimization processes that lead to higher search engine ranking (SEO). I distinguished high expertise, willingness to transfer knowledge to the seminar participants and a really successful way of making us comprehend valuable knowledge.

Anna Tsiapouri, Social Media Services
"A very well structured seminar by a remarkable instructor. Within a few hours we had a complete picture and focused information on the subject, while we solved our queries and learned from questions raised by other participants from the field of tourism".

Th. Katsos, Sales Director, Electra Hotels
“Congatulations! Excellent on his field of expertise.  Excellent coverage.  It exceeded my expectations.”

Michalis I. Tzikas, Managing director, Tzikas Advertising
“The seminar ‘Internet advertising with a small budget’ Thessaloniki , 28/1/2012  is the third seminar of Mr. Arseni Paschopoulos that I attended. Highly qualified in the field of advertising, e-commerce and new media, with a directness and simplicity that helps a student easily and quickly “digest” knowledge.  Mr Paschopoulos has important writings on the subject, and he is a very useful consultant for my company and me. I personally wish that Mr. Paschopoulos and the entire team continue their important work, especially during this time of crisis, since valid and accurate information is the best weapon for any entrepreneur.”

Theodorou Yannis, Research International Hellas

“Mr Arsenis Paschopoulos has very good knowledge of the training subject and excellent transmissibility. His presence on the seminar gave a special “dynamics”.

Andreas Ziambakas
“I have participated in other Internet Marketing seminars as well, but found this most informative as the instructor did not only refer to the tools but also demonstrated a step-by-step instruction for setting an integrated campaign. This way he helped us fully comprehend all the parameters of a campaign, eliminating any pending question we might have had from other, more theoretical, seminars.”

Maria Fasoulaki
“I’m grateful to Mr. Paschopoulos for this very interesting seminar. It was quite constructive and through the dialogue with other participants and various examples given, I gained a different perspective and listened to many ideas concerning the field of tourism.”

 Mina Gioni
“The seminar “Google Adwords + SEO + Banners + Social Media Advertising” presented by instructor Mr. Arsenis Paschopoulos fully met my expectations! The coverage of topics was detailed and comprehensive. Concerning the ratio of quality and cost, it was definitely worth the money! I would highly recommend it.''

Damianos Stroumpoulis
 Mr. Paschopoulos was patient, methodical, with a willingness and interest to share his knowledge fully and effectively. I also believe that cooperation was enhanced by his tendency in penetrating every issue and not remaining on a simple presentation of them.
Stephanos Zografos
“Mr Paschopoulos  manages each time to raise interest of the participants. Transmissibility and knowledge of the subject is a fact. He looks capable to "set up" any business.”

Theodorou Yannis, Research International Hellas
Mr Arsenis Paschopoulos has very good knowledge of the training subject and excellent transmissibility. His presence on the seminar gave a special “dynamic”.

Kanatselis Petros
The seminar contains very interesting topics for anyone who wants to acquire new knowledge and ideas in order to exploit them at his professional field. Also transmissibility and methodology is at excellent level so as to be well understood. There was a nice environment and a prevailing high level.
 

Time to organize and get some ideas for New Year's table setting and party decoration

Be creative, be classy, but above all, be yourself. 

Let your personality reflect on the last party of this year and the first of the New one. 

Above all, create a great ambiance and be a relaxed host! Spread the love!

Follow us on FACEBOOK

Join us on TWITTER
Follow us on LINKEDIN

Join our Alumni Association on LINKEDIN

 

 admissions@swissalpinecenter.com

www.swissalpinecenter.com

Season's Greetings

City Unity College’s Student Union organized a Toy Box collection
with the view of donating toys to children in need during the festive season.

Follow us on FACEBOOK

Join us on TWITTER
Follow us on LINKEDIN

Join our Alumni Association on LINKEDIN

 

 admissions@swissalpinecenter.com

www.swissalpinecenter.com

New! Travel and Health Tourism Management course at Alpine Center

Alpine Center Switzerland has designed the first Travel & Health Tourism Management course to be offered at City Unity College, Greece and other locations in future.

Alpine Center will be participating in this first conference on Health Tourism in Greece!

Follow us on FACEBOOK

Join us on TWITTER
Follow us on LINKEDIN

Join our Alumni Association on LINKEDIN

 admissions@swissalpinecenter.com

www.swissalpinecenter.com

Twitter for Hoteliers

Three simple Twitter tips PLUS the number one mistake hoteliers make with Twitter

There is an old saying that if a person is happy they tell three people. If a person is unhappy the will tell ten people.

Social media, and particularly Twitter, simply allows people to amplify their message, so instead of telling ten people, perhaps they are telling 10,000 or more about the experience they had at your business.

For you, the hospitality professional, if you are having trouble coming to terms with Twitter, try to think of it as the largest cocktail party or hotel lobby you’ve ever been invited to where you don’t know a single soul. As an example, if you walked into this “lobby of strangers” where you were trying to make a good impression, would you simply start handing out your business card to everyone and telling them how great you are? Certainly not!

For numerous companies who are new to Twitter, and social media in general, there appears to be a common misconception that as soon as you sign up, customers are going to fall from the sky in droves and you will immediately be inundated with more business than you can handle. Unfortunately, this is not the case. But, as a means of assisting you in your Twitter interaction, below are three simple tips.

1. Listen – If you do not subscribe to an online monitoring service like ReviewPro or Revinate, Twitter has a handy search tool that can be used in numerous ways to help the hospitality professional get a better idea of what is being said about their destination, their hotel, and their competition. For the example below, I just entered “Puerto Rico” in the search box to see what people were saying at the time of writing this article.

Out of the five tweets captured above there are at least four referencing trips to Puerto Rico (where conversations could be started!). You can do the exact same thing for your particular destination and property, or you could even follow the competition. Truly, this “listening” technique works for whatever you would like to track.

2. Participate in conversations – Brands and businesses that are successful on Twitter go beyond spamming followers with how great they are. The next example below comes from a Twitter user named the @productpoet. This person was seeking accommodation in downtown Omaha and they said that they would stay with the first hotel that responded (more in the image below).

As you can see above, because Hilton was paying attention (listening!) they were able to reply and book the stay. What did the @productpoet think of the stay? Well, below is what they tweeted to their over 117,000 followers.

3. Be a concierge first (and sell second) – Your potential guests have a never-ending stream of questions and you are the expert at your destination. Think of Twitter as an amazing extension of your concierge to help, educate, and take care of your patrons.

A quick search on Twitter for “London activities” brought up many instances of folks seeking help. Below is a perfect example for you to jump in as hospitality professional and offer guidance to this person looking for a place to see Christmas lights.

If you follow the general rule of interacting and having conversations 90% of the time and selling only 10% you should be able to have real success with Twitter.

The number ONE mistake hoteliers make with Twitter

Interestingly, you can now book a room using Twitter but where many hospitality ventures fail to succeed is that they do not collect @ usernames either during the booking process or while a guest is checking in.

If you are an active Twitter user how good would you feel if a hotel tweeted you wishing you a great stay. Or, if after you checked in, by the time you got to your room there was a tweet from the hotel just checking with you and making sure all is ok. Hospitality professionals, start collecting those @ names and engaging with your guests for maximum impact!

Task of the day: Ask every guest that checks in today if they are on Twitter. If they are, get their @ name and tweet them a welcome!

source: mark-hayward.com

Wellness Tourism and the Hospitality Industry

The tourism industry is thriving. Therefore, it seems there has never been a more exciting time to enter this market for a rewarding career in this industry. The hospitality sector is expanding and with it the list of vocations is growing too.  Training in this area can cover a huge range of fields, as evidenced by the variety of courses offered by the Alpine Center. There is much more expansion on just the standard ‘travel & tourism’ courses.

How is the industry shifting?

Despite the recent stretch on the economy, it seems the hospitality and tourism industry is still booming. This could be because the industry is meeting the needs of the evolving consumer demands. With the recent fascination and drive on healthy living, it seems that there has been a development in something now widely known as ‘wellness tourism.’ According to statistics produced by the Global Wellness Tourism Economy report this trend is now worth $US438.6 billion dollars and is set to continue growing.

What is Wellness Tourism?

Wellness tourism is any trip or holiday that results in taking direct action to be beneficial to the health and well-being of the traveller. This includes yoga retreats in Turkey, and fasting at an ashram in India. It could also be anything from a fitness boot camp in Ibiza, to a juice fasting cleanse in Nicaragua. There are so many niche markets cropping up, in order to cater to everyone’s needs. This is a new breed of travel, and it is big business. It is no longer just about boozy week-long holidays where the person returns with burnt skin and a damaged liver. Wellness tourism is about enhancing someone’s life whilst on holiday, so they return feeling refreshed and revitalised.

The Global Wellness Tourism Report indicates that some of the associations with Wellness Travel are authentic experiences, disease prevention and management, relaxation and healthy living. This is the opposite end of the spectrum to a typical lads’ holiday, which constitutes ‘unwell travel’ and includes some of the factors, such as excessive drinking, travel stress, unhealthy eating and lack of sleep.

How the Tourist Industry Can Support the Increase in Wellness Tourism

It is important for businesses in this industry to understand that there is a shift in this area, and that wellness tourism is a growing sector. It helps businesses to be flexible. It doesn’t matter if your business is not a yoga retreat, or a health spa. It is about tailoring your trip to meet all customers’ needs, and recognising that catering for wellness tourism could increase your customer base.  It is helpful to see what kinds of services your business can offer in addition to what you already cover. Could your business focus on health cuisine? Maybe you are a ski lodge; could you extend your customer base and products by adding a spa? Could you continue developing your menu to a high standard to attract different clientele? Could you personalise your customer experience a little more, by offering tips about the holiday, sent by email beforehand, or offer an online resource such as Iglu Ski’s dedicated "first ski trip checklist" . This gives your guests a little added service to show them you care, even before they arrive. You have the opportunity to tempt them with your nutritious menu and pampering services.

How Businesses can Meet these Demands

A study from the Global Wellness Tourism report showed that lodgings alone amounted to $93.4 billion dollars of the global market, with food and beverages contributing to about $71.9 billion. The report suggested that people interested in wellness tourism were typically middle aged, wealthy, educated and from western backgrounds.

People are becoming more refined in their choices, they want to eat at quality restaurants, they wish to visit spas and health resorts, and they want to incorporate sports and activities such as yoga and skiing into their vacations. That is why it is essential to have high class professionally trained staff working at your business. The experience begins the moment the customer steps from their front door to begin their journey to their travel destination.

Therefore, it isn’t all about changing the entire structure of the business, simply building on what is already there. In most cases, the trend can be accommodated by the business, which enhances the customer stay and adds value to the business.

by Melissa Moram 

exclusively for Alpine Center